| Автор | Reisenwitz, Timothy H. |
| Автор | Wimbish, G. Joseph |
| Дата выпуска | 1996 |
| dc.description | The capsule dosage form in nonprescription pharmaceuticals persists as being one of the most vulnerable to product tampering. This study examines consumer preference toward three solid oral dosage forms (capsules, caplets, and tablets) in nonprescription products. Thirteen independent variables representing dosage form attributes are measured on semantic differential scales. The data are analyzed using analysis of variance (ANOVA) and factor analysis. Implications for the pharmaceutical market are noted. Future directions for research are also outlined. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Over-the-Counter Pharmaceuticals: |
| Тип | research-article |
| DOI | 10.1300/J026v13n04_05 |
| Electronic ISSN | 1545-0864 |
| Print ISSN | 0735-9683 |
| Журнал | Health Marketing Quarterly |
| Том | 13 |
| Первая страница | 47 |
| Последняя страница | 61 |
| Аффилиация | Reisenwitz, Timothy H.; Assistant Professor of Business, Huntingdon College, Montgomery, AL, 36106-2148 |
| Аффилиация | Wimbish, G. Joseph; Associate Professor of Mathematics, Huntingdon College, Montgomery, AL, 36106-2148 |
| Выпуск | 4 |
