The introduction of holographic techniques into optical measurements is reviewed with some detail of selected examples. Adoption of these techniques seems to have been slow, and many well understood advantages have not yet been adequately exploited. Prospects of more rapid development seem hopeful, however, especially if more convenient sources of coherent light soon become available. Attention is drawn to the importance of holography contributing to better presentation of the results of measurement in visible displays, and the vital effect such a development could have on the acceptance and wider exploitation of holography in measurement.