Investigations for decay of unstable D-brane and rolling of accelerated D-brane dynamics have revealed that various proposed prescriptions give different result for spectral amplitudes and observables. Here, we study them with particular attention to unitarity and open-closed channel duality. From ab initio derivation in the open string channel, both in Euclidean and Lorentzian worldsheet approaches, we find heretofore overlooked contribution to the spectral amplitudes and obervables. The contribution is fortuitously absent for decay of unstable D-brane, but is present for rolling of accelerated D-brane. We finally show that the contribution is imperative for ensuring unitarity and optical theorem at each order in string loop expansion.