Recent work in cognitive psychology and social cognition bears heavily on concerns of sociologists of culture. Cognitive research confirms views of culture as fragmented; clarifies the roles of institutions and agency; and illuminates supra-individual aspects of culture. Individuals experience culture as disparate bits of information and as schematic structures that organize that information. Culture carried by institutions, networks, and social movements diffuses, activates, and selects among available schemata. Implications for the study of identity, collective memory, social classification, and logics of action are developed.