▪ Abstract  Skepticism toward sociology has grown over recent years. The attention granted to rational choice theory (RCT) is, to a large extent, a reaction against this situation. Without doubt, RCT is a productive instrument, but it fails signally in explaining positive nontrivial beliefs as well as normative nonconsequential beliefs. RCT's failures are due to its move to use too narrow a definition of rationality. A model can be developed that combines the advantages of the RCT (mainly providing self-sufficient explanations), without falling victim to its shortcomings. This model is implicitly used in classical and modern sociological works that are considered to be illuminating and valid.