| Автор | Torrens, Kathleen, M. |
| Дата выпуска | 1998 |
| dc.description | The weight loss industry is a fixture of American culture. Appealing to the idealized thin female body, weight loss advertising enacts symbolic violence on its consumers. This article focuses on the advertising of Jenny Craig as an exemplar of this rhetorical strategy. Through close visual/textual analysis, the subtle co-optation of a feminist agenda is revealed, and the dangers and implications of this insidious practice are discussed. |
| Издатель | Sage Publications Inc. |
| Название | I Can Get Any Job and Feel Like a Butterfly! Symbolic Violence in the TV Advertising of Jenny Craig |
| Тип | Journal Article |
| DOI | 10.1177/0196859998022001004 |
| Print ISSN | 0196-8599 |
| Журнал | Journal of Communication Inquiry |
| Том | 22 |
| Первая страница | 27 |
| Последняя страница | 47 |
| Выпуск | 1 |
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