A Comparative Study of the Present and Ideal Roles of Communication Directors in Selected Business Organizations
Shatshat, Hussein, M.; Shatshat, Hussein, M., Western Illinois University
Журнал:
Journal of Business Communication
Дата:
1980
Аннотация:
This paper examines the role of communication directors in regard to in ternal communication activities in business organizations. A case is built for focusing management attention on clarifying and identifying ways of using the expertise of these communication specialists. Results indicate that the directors perform a variety of roles ranging from journalistic to advisorylsupport work. The findings are used to propose a functional role involved in determining major policies related to developing and maintain ing company-wide communication systems. Suggestions are made for future research.
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