Public relations professionals and educators have different views about the real-world relevance of theories to public relations practice. This article links ethical theories to the management of the product recall of the Perrier Group of America. To enable public relations practitioners, as strategic communication managers, to respond effectively to potentially unethical organizational actions, this article also proposes a nonsituational theory-based approach to ethics in public relations. Finally, this article argues that an eclectic approach to problem solving be adopted because no single theory in itself is sufficient to guide the complex decision-making process that precedes the public conduct of the strategic communication manager.