| Автор | Eide, Martin |
| Дата выпуска | 1997 |
| dc.description | A social history of a popularization process of major importance for a national press structure forms the basis of this article. Today's largest circulation newspaper in Norway is the case in point. Vardens Gang (now known under the acronym VG) grew out of the resistance movement during the Second World War, and set out with the ambition of being `a new kind of newspaper'. However, economic problems soon fuelled a popularization process, and gradually the ground was cleared for a sensational growth in circulation numbers. What happened to the original ideals, and to the new kind of newspaper? Answers are indicated by focusing on changes in the newspaper's modes of addressing its readers and their everyday roles, and by paying particular attention to a `service and campaign journalism' and to a certain kind of `newspaper schizophrenia'. On this basis, the author warns against a crude essentialism in the understanding of popular journalism. |
| Издатель | SAGE PUBLICATIONS |
| Название | A new kind of newspaper? Understanding a popularization process |
| Тип | Journal Article |
| DOI | 10.1177/016344397019002003 |
| Print ISSN | 0163-4437 |
| Журнал | Media, Culture & Society |
| Том | 19 |
| Первая страница | 173 |
| Последняя страница | 182 |
| Аффилиация | Eide, Martin, DEPARTMENT OF MEDIA STUDIES, UNIVERSITY OF BERGEN, NORWAY |
| Выпуск | 2 |
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| Библиографическая ссылка | Eide, Martin(1992) Den fjerde servicemakt. Noter til forståelse av norsk veilednings- og kampanjejournalistikk (The Fourth Estate of Service Power: Towards an Understanding of Norwegian Service and Campaign Journalism).Bergen: Institutt for massekommunikasjon (Dept. of Media Studies, University of Bergen). |
| Библиографическая ссылка | Eide, Martin (1995) Blod, sverte og gledestårer. Verdens Gang 1945-95 (Blood, Print and Tears of Joy. Verdens Gang 1945-95).Oslo: Chr. Schibsted forlag. |
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| Библиографическая ссылка | Sparks, Colin (1992) `Popular Journalism: Theories and Practice' in Peter Dahlgren and Colin Sparks (eds) Journalism and Popular Culture.London: Sage. |
