| Автор | Henderson, Naomi, R. |
| Дата выпуска | 1995 |
| dc.description | Market research studies often have a purpose and focus quite different from qualitative health research studies. An appreciation of approaches, techniques for analysis and interpretation, and reporting can broaden the traditional researcher's perspective and may suggest new approaches. This article provides some insights about ways a small and busy qualitative research company analyzes focus group data and prepares reports for clients. Reports are used to support clients in making key decisions that affect organizational programs and policies, and the marketing and advertising of products and services. |
| Издатель | Sage Publications |
| Название | A Practical Approach to Analyzing and Reporting Focus Groups Studies: Lessons from Qualitative Market Research |
| Тип | Journal Article |
| DOI | 10.1177/104973239500500407 |
| Print ISSN | 1049-7323 |
| Журнал | Qualitative Health Research |
| Том | 5 |
| Первая страница | 463 |
| Последняя страница | 477 |
| Аффилиация | Henderson, Naomi, R., RIVA, Inc. |
| Выпуск | 4 |
| Библиографическая ссылка | Goldman, A. E., & McDonald, S. S. (1987). 7he group depth interview principles and practice. Englewood Cliffs, NJ: Prentice-Hall. |
| Библиографическая ссылка | Gordon, W., & Langmaid, R. (1988). Qualitative market research—A practitioner's and buyer's guide. Aldershot, UK: Gower. |
| Библиографическая ссылка | Henderson, N. R. (1992). Qualitative report writing—Is faster better?Quirk's Marketing Research Review, 6(10), 34. |
| Библиографическая ссылка | Kinzey, R. J. (1993). Faster is better when writing qualitiative reports. Quirk's Marketing Research Review, 7(10), 12. |
| Библиографическая ссылка | Krueger, R. A. (1988). Focus groups: A practical guide for applied research. Newbury Park, CA: Sage. |
