| Автор | Ayal, Igal |
| Автор | Zif, Jehiel |
| Дата выпуска | 1978 |
| Издатель | Sage Publications |
| Название | R & D Marketing |
| Тип | Journal Article |
| DOI | 10.1177/003755007894004 |
| Print ISSN | 0037-5500 |
| Журнал | Simulation & Games |
| Том | 9 |
| Первая страница | 429 |
| Последняя страница | 443 |
| Аффилиация | Ayal, Igal, Tel-Aviv University |
| Аффилиация | Zif, Jehiel, Tel-Aviv University |
| Выпуск | 4 |
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