| Автор | DEARING, JAMES, W. |
| Автор | MEYER, GARY |
| Дата выпуска | 1994 |
| dc.description | Three new concepts in innovation diffusion are presented and demonstrated: (1) the attribute matrix, a description of both innovator perceptions and portrayals, as well as the perceptions of potential adopters about the identified characteristics of an innovation; (2) the innovation profile, a composite description of innovators' perceptions and communications about their innovations, and the perception of potential adopters about the innovations; and (3) the potential for adoption rating, or PAR score, a single number representing the likelihood that any one innovation will be adopted. |
| Издатель | Sage Publications |
| Название | An Exploratory Tool for Predicting Adoption Decisions |
| Тип | Journal Article |
| DOI | 10.1177/0164025994016001003 |
| Print ISSN | 1075-5470 |
| Журнал | Science Communication |
| Том | 16 |
| Первая страница | 43 |
| Последняя страница | 57 |
| Аффилиация | DEARING, JAMES, W., Michigan State University |
| Аффилиация | MEYER, GARY, Michigan State University |
| Выпуск | 1 |
| Библиографическая ссылка | Dearing, J. W., G. Meyer, and J. Kazmierczak. 1994. Portraying the new: Communication between university innovators and potential users. Science Communication, 16:11-42. |
| Библиографическая ссылка | Rogers, E. M. 1983. Diffusion of innovations. New York: Free Press. |
| Библиографическая ссылка | Stone, R.1992. Oil-cleanup method questioned. Science257:320-321. |
| Библиографическая ссылка | Tornatzky, L. G., and K. J. Klein. 1981. Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings. Washington, DC: Division of Industrial Science and Technological Innovation, National Science Foundation. |
