| Автор | Fritzsche, David, J. |
| Дата выпуска | 1983 |
| Издатель | Sage Publications |
| Название | A Marketing Channels Simulation for Microcomputers |
| Тип | Journal Article |
| DOI | 10.1177/104649648301400106 |
| Print ISSN | 1046-4964 |
| Журнал | Small Group Research |
| Том | 14 |
| Первая страница | 63 |
| Последняя страница | 76 |
| Аффилиация | Fritzsche, David, J., University of Nevada-Reno |
| Выпуск | 1 |
| Библиографическая ссылка | Boone, L.E. and E.C. Hackleman, Jr. (1975) Marketing Strategy: A Marketing Decision Game. Columbus, OH: Charles E. Merrill. |
| Библиографическая ссылка | Burns, A.C. (1977) "A simplified, noncomputerized marketing channels game." pp. 301-308 in the Proceedings of the Fourth ABSEL Conference, Wichita, Kansas. |
| Библиографическая ссылка | Bush, R.F. and B. Brobst (1979) Marketing Simulation: Analysis for Decision Making . New York: Harper & Row. |
| Библиографическая ссылка | Faria, A.J., R.O. Nulsen, Jr., and J.L. Woznick (1979) Compete. A Dynamic Marketing Simulation. Dallas, TX: Business Publications. |
| Библиографическая ссылка | Gentry, J.W. and G.M. Pickett (1982) "A review of channels exercises and the description of a new alternative." pp. 117-119, in the Proceedings of the Ninth ABSEL Conference, Phoenix. |
| Библиографическая ссылка | Hinkle, C.L. and R.C. Koza (1975) Marketing Dynamics: Decision and Control. New York: McGraw-Hill. |
| Библиографическая ссылка | Keiser, S.K. and M.E. Lupul (1977) Marketing Interaction: A Decision Game. Tulsa, OK: PPC Books. |
| Библиографическая ссылка | Ness, T.E. and R.L. Day ( 1978) Marketing in Action: A Decision Game. Homewood, IL: Richard D. Irwin. |
