Workers in the rubber industry are at increased risks of certain types of cancer. Despite recommendations from industrial hygiene experts, workers' compliance with the suggested preventative actions remains uneven. This paper describes selected aspects of a study funded by the National Cancer Institute designed to increase rubber workers' adherence to recommended preventative workplace behaviors and encourage their adoption of healthy lifestyles. First, the background and overview of the project will be discussed. Secondly, we will describe how baseline survey data were used to assist plant representatives in planning health protection and promotion programs tailored to workers' knowledge, attitudes and behavior. Finally, observations about the data and some of the difficulties of using survey feedback for program planning will be discussed.