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по журналам "Journal of Strategic Marketing"

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A computer-based technology structure for international marketing strategy development

Dandurand, Lawrence; Morgan, Neil A.; Dandurand, Lawrence; Department of Marketing, University of Nevada; Morgan, Neil A.; Department of Marketing, University of Nevada (Chapman & Hall, 1993)
A conceptual evaluation of the multiple dimensions of relationship marketing

Palmer, Adrian J.; Mayer, Richard; Palmer, Adrian J.; Faculty of Business and Management, University of Ulster at Magee; Mayer, Richard; University of Derby, Derby Business School (Chapman & Hall, 1996)
A new direction for strategic alliance research in marketing: organizational cognition

Noble * , Charles H.; Stafford, Edwin R.; Reger, Rhonda K.; Noble * , Charles H.; Department of Marketing, Quantitative Analysis, and Business Law, Mississippi State University; Stafford, Edwin R.; Department of Business Administration, Utah State University; Reger, Rhonda K.; Department of Management, University of Maryland (Chapman & Hall, 1995)
A review, synthesis and interpretation of the literature on competitive advantage

Walley, Keith; Thwaites, Des (Taylor & Francis, 1996)
An examination of the role of market share position in the strategy-performance equation

Davis, Peter S.; Schul, Patrick L.; Babakus, Emin; Pedrick, Dennis; Davis, Peter S.; Fogelman College of Business and Economics, Memphis State University; Schul, Patrick L.; Fogelman College of Business and Economics, Memphis State University; Babakus, Emin; Fogelman College of Business and Economics, Memphis State University; Pedrick, Dennis; Fogelman College of Business and Economics, Memphis State University (Chapman & Hall, 1993)
Analysis of co-operative interorganizational relationships, strategic alliance formation, and strategic alliance effectiveness

Cravens * , David W.; Shipp, Shannon H.; Cravens, Karen S.; Cravens * , David W.; Texas Christian University; Shipp, Shannon H.; Texas Christian University; Cravens, Karen S.; University of Tulsa (Chapman & Hall, 1993)
Bankstrat: a strategic marketing expert system for retail banking

Moutinho, Luiz; Curry, Bruce; Davies, Fiona; Moutinho, Luiz; Cardiff Business School, University of Wales, College of Cardiff; Curry, Bruce; Cardiff Business School, University of Wales, College of Cardiff; Davies, Fiona; Cardiff Business School, University of Wales, College of Cardiff (Chapman & Hall, 1995)
Beyond marketing: the diffusion of entrepreneurship in the modern corporation

Foxall, G. R.; Minkes, A. L. (Taylor & Francis, 1996)
Business orientations and corporate success

Wong, Veronica; Saunders, John; Wong, Veronica; Warwick Business School; Saunders, John; Loughborough University Business School (Chapman & Hall, 1993)
Business orientations and corporate success: a correspondence analysis of Wong and Saunders' findings

Sharp, Byron; Sharp, Byron; Marketing Science Centre, University of South Australia (Chapman & Hall, 1995)
Collaborative strategy in new product development — risks and rewards

Wilson, Dominic; Littler, Dale; Leverick, Fiona; Bruce, Margaret; Wilson, Dominic; The Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST); Littler, Dale; The Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST); Leverick, Fiona; The Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST); Bruce, Margaret; The Manchester School of Management, University of Manchester Institute of Science and Technology (UMIST) (Chapman & Hall, 1995)
Competitive business intelligence in Singapore

Wee, Chow Hou; Leow, Mei Leng; Wee, Chow Hou; National University of Singapore; Leow, Mei Leng; National University of Singapore (Chapman & Hall, 1994)
Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?

Chernatony, Leslie De; Daniels, Kevin; Johnson, Gerry; Chernatony, Leslie De; Open Business School, The Open University; Daniels, Kevin; Cranfield School of Management, Cranfield University; Johnson, Gerry; Cranfield School of Management, Cranfield University (Chapman & Hall, 1994)
Corporate diversification, strategic planning and performance in large multiproduct firms

Lei, David; Capon, Noel; Hulbert, James M.; Farley, John U.; Lei, David; Edwin L. Cox School of Business, Southern Methodist University; Capon, Noel; Graduate School of Business, Columbia University; Hulbert, James M.; Graduate School of Business, Columbia University; Farley, John U.; The Wharton School, University of Pennsylvania (Chapman & Hall, 1994)
Corporate values and the marketing concept: examining interfunctional relationships

Norburn, David; Dunn, Mark G.; Birley, Sue; Boxx, W. Randy; Norburn, David; The Management School, Imperial College of Science, Technology & Medicine; Dunn, Mark G.; Hankamer School of Business, Baylor University; Birley, Sue; The Management School, Imperial College of Science, Technology & Medicine; Boxx, W. Randy; School of Business Administration, University of Mississippi (Chapman & Hall, 1995)
Critical problems in marketing planning: the potential of decision support systems

Wilson, Huhg; Mcdonald, Malcolm; Wilson, Huhg; Cranfield School of Management; Mcdonald, Malcolm; Cranfield School of Management (Chapman & Hall, 1994)
Customer service as a competitive strategy

Donaldson, Bill; Donaldson, Bill; Department of Marketing, University of Strathclyde (Chapman & Hall, 1995)
Developing a decision tool for identifying operational and attractive segments

Dibb, Sally; Dibb, Sally; Warwick Business School, University of Warwick (Chapman & Hall, 1995)
Diagnosing organizational planning benefits: the efficacy of planning formalization

Appiah-Adu, Kwaku; Morgan, Robert E.; Katsikeas, Constantine S.; Appiah-Adu, Kwaku; Southampton Business School, Southampton Institute; Morgan, Robert E.; Cardiff Business School, University of Wales College of Cardiff; Katsikeas, Constantine S.; Cardiff Business School, University of Wales College of Cardiff (Chapman & Hall, 1996)
Differences in marketing strategies and operating efficiencies in surviving and failed organizations

O'Connor, Gina Colarelli; O'Connor, Gina Colarelli; Assistant Professor of Marketing, Rensselaer Polytechnic Institute (Chapman & Hall, 1994)

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