| Автор | J. VISER, VICTOR |
| Дата выпуска | 2001 |
| dc.description | Shortly after the end of World War II, on 11 December 1945, James Webb Young, Chairman of the Advertising Council and Director of the J. Walter Thompson Company, spoke to the annual meeting of the American Association of Advertising Agencies at the Continental Hotel in Chicago. The title of his speech was, “What Advertising Learned From the War,” and in it Young talked about an immediate post-war period that was, by most accounts, an exuberant time for an America flushed by a victory that finally marked it as a true global power. The American government proclaimed it, the American people believed it, and American business stood ready to sell it through an advertising industry that itself had come of age during, and because of, the war. |
| Издатель | Cambridge University Press |
| Название | Winning the Peace: American Planning for a Profitable Post-War WorldVictor J. Viser is an Assistant Professor of Humanities and Communication, Pennsylvania State University, School of Humanities, 777 West Harrisburg Pike, Middletown, Pennsylvania 17057, USA. |
| DOI | 10.1017/S0021875801006557 |
| Electronic ISSN | 1469-5154 |
| Print ISSN | 0021-8758 |
| Журнал | Journal of American Studies |
| Том | 35 |
| Первая страница | 111 |
| Последняя страница | 126 |
| Аффилиация | J. VISER VICTOR; Pennsylvania State University |
| Выпуск | 1 |
