Advertising exposure, memory, and choice
Perfect, Tim; Perfect, Tim; University of Bristol
Журнал:
Memory
Дата:
1994
Аннотация:
AbstractMitchell, A.A. (Ed.) (1993). Advertising exposure, memory, and choice. Hillsdale, NJ: Lawrence Erlbaum Associates Inc. 352 pp. ISBN 0-8058-0685-7.£46.95/$87.50 (hbk).
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