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Автор Aldag, Laura
Автор Tinsley, Ann
Дата выпуска 1994
dc.description ABSTRACTTwo common methods of collecting qualitative data are the in-depth interview and the focus group. This study compared the two interview methods on four criteria: (1) number of unique factors generated, (2) time requirements, (3) relative cost, and (4) ease of data collection. Both interview methods discussed the topic “What factors influence your food choices.” Participants were 18 to 24 year old Anglo and Hispanic college women. Eight focus groups and twenty-eight in-depth interviews were completed. Focus groups required approximately half the time, cost half as much and yielded more factors. Focus groups were more difficult to schedule but easier to conduct.
Формат application.pdf
Издатель Taylor & Francis Group
Копирайт Copyright Taylor and Francis Group, LLC
Тема Focus Groups
Тема Interviews
Тема Food Preferences
Тема Hispanics
Название A Comparison of Focus Group Interviews to In-Depth Interviews in Determining Food Choice Influences
Тип research-article
DOI 10.1300/J108v02n03_11
Electronic ISSN 1540-4722
Print ISSN 1049-6505
Журнал Journal of Agricultural & Food Information
Том 2
Первая страница 89
Последняя страница 96
Аффилиация Aldag, Laura; University of Arizona
Аффилиация Tinsley, Ann; Department of Nutritional Sciences, University of Arizona
Выпуск 3
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