SummaryThe survey reported here was principally aimed at exploring the views of practising educational psychologists in the United Kingdom as to their implementation of behaviour modification. Approximately 10‐15 questionnaires were sent to each of 22 Psychological Services randomly selected from the Directory of School Psychological Services and Child Guidance Services. Seventy‐eight questionnaires (nearly 31% of those sent out) were received in time for their contents to be analysed. Two findings of the present survey are that an overwhelming majority of practising educational psychologists do not recommend behaviour modification in its traditional form, and that few educational psychologists believe that traditional behaviour modification can or should be implemented without any adaptation. An interesting, and somewhat unexpected finding, is that a vast majority of the respondents hold somewhat ‘and’ attitudes towards the traditional form of behaviour modification, although more experienced educational psychologists are somewhat less antagonistic.