| Автор | Babrow, Austin S. |
| Автор | Black, David R. |
| Автор | Tiffany, Stephen T. |
| Дата выпуска | 1990 |
| dc.description | This study combines insights from research on communication campaigns with a social psychological theory of planned behavior and the Purdue stepped approach model of health-care delivery. This synthesis is applied in a study of beliefs, attitudes, and behavioral intentions and interests with respect to participation in a smoking-cessation program. A telephone survey based on a probability sample of 191 student smokers indicates moderate prepromotional interest in a stepped cessation program. The strongest predictor of intention to participate is attitude toward participation, followed by perceived normative expectation and control belief. Analysis of attitude-relevant beliefs indicates that program promotion must target both expectancies for healthful outcomes of program participation and evaluations of those outcomes. We also discuss the instability of student smoking, self-perceptions of smoking, and self-reports of smoking. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Beliefs, Attitudes, Intentions, and a Smoking-Cessation Program: A Planned Behavior Analysis of Communication Campaign Development |
| Тип | research-article |
| DOI | 10.1207/s15327027hc0203_2 |
| Electronic ISSN | 1532-7027 |
| Print ISSN | 1041-0236 |
| Журнал | Health Communication |
| Том | 2 |
| Первая страница | 145 |
| Последняя страница | 163 |
| Выпуск | 3 |
