| Автор | Doherty, Thomas |
| Дата выпуска | 1987 |
| dc.description | Through a combination of deft market research, saturation airplay, and changes in the institutional and technical structures of television itself, MTV (Music Television), virtually alone among the vaunted cable “narrowcasters,” has not only survived but prospered. Its systematic harnassing of the promotional power of rock music has certainly altered the marketing and probably revised the nature of contemporary music. As popular music becomes increasingly dependent on video analogs, the experience becomes more visual and less aural—and “music you don't have to watch” becomes more of a record industry rarity. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | MTV and the music video: Promo and product |
| Тип | research-article |
| DOI | 10.1080/10417948709372702 |
| Print ISSN | 0361-8269 |
| Журнал | Southern Speech Communication Journal |
| Том | 52 |
| Первая страница | 349 |
| Последняя страница | 361 |
| Аффилиация | Doherty, Thomas; Assistant Professor of Humanities, Boston University |
| Выпуск | 4 |
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