| Автор | Segal, Madhav N. |
| Дата выпуска | 1992 |
| dc.description | Marketing, as a useful conceptual framework, has been extended to a variety of nonprofit sectors including the health care industry. Despite ever growing literature devoted to general health care marketing, there appears to be a dearth of specific application-oriented studies. This paper illustrates the development and application of a multiple discriminant analysis model in the context of long-term care (LTC) facilities. Empirical findings are presented and factors affecting the occupancy rates are discussed with implications for marketers, managers and administrators of skilled LTC nursing homes. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Multivariate Analysis of Long-Term Care Nursing Services |
| Тип | research-article |
| DOI | 10.1300/J026v09n03_09 |
| Electronic ISSN | 1545-0864 |
| Print ISSN | 0735-9683 |
| Журнал | Health Marketing Quarterly |
| Том | 9 |
| Первая страница | 85 |
| Последняя страница | 101 |
| Аффилиация | Segal, Madhav N.; Professor of Marketing, Department of Marketing, School of Business, Southern Illinois University, Edwardsville, IL, 62026-1105 |
| Выпуск | 3-4 |
