Careful planning is necessary to establish online reference services in community hospitals. A demonstration of those services is the first step. Use of hospital-to-hospital comparisons and statistical data is recommended. The library committee can assist in developing a proposal to administration and in generating support. When approval for online services has been granted, a budget should be drawn up. Other hospital librarians' experiences should guide terminal selection and decisions on maintenance contracts. Demonstrations can help to publicize the new service. Flexibility on the librarian's pan is crucial to its success. Impersonal factors such as libray location should not be neglected. Streamlined procedures are essential. An external network for consultation and continuing education is equally important.