The more robust computable general equilibrium (CGE) modelling has been applied to examine the macro-economic implications of promoting the nascent Australian information economy. The Australian information economy has been trichotomized into marketed or primary information, secondary or non-marketed information and non-information economic sectors using a special algorithm. The trichotomized data base has been used in a CGE framework to examine the macro-economic policy implications of information sector development. In particular, the nurturing, under protection, of the primary information sector as a strategic trade sector provided unanticipated lack-lustre results. Overall, it is the contention of this paper that the CGE analysis of the Australian information economy provides richer policy insights than straightforward input–output analytics.