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Автор Cravens <sup>*</sup> , David W.
Автор Shipp, Shannon H.
Автор Cravens, Karen S.
Дата выпуска 1993
dc.description Independent organizations collaborate to increase the competitive advantage of each organization. This paper develops a conceptual framework for defining and classifying co-operative interorganizational relationships. The features and differences between alternative co-operative interorganizational relationships are highlighted by the framework. One form of co-operative interorganizational relationship, a strategic alliance, is a means for organizations to gain competitive advantage in a product/market when environmental turbulence and diversity are high and the organization's skill and resource gaps are high. The subsequent discussion examines strategic alliances. The external and internal influences on alliance formation and the dimensions of the relationship that may impact alliance effectiveness are considered. Several propositions concerning effectiveness are formulated. The external and internal influences of alliance formation include internal structure and relationships, technology, and organizational performance. Propositions regarding alliance effectiveness are based on the dimensions of the relationship, including the power and dependence of the alliance partners, alliance planning processes, the extent of collaboration, and the commitment of the partners. Finally, several managerial and research implications of strategic alliance formation and effectiveness are considered.
Формат application.pdf
Издатель Chapman & Hall
Копирайт Copyright Taylor and Francis Group, LLC
Тема co-operative interorganizational relationships
Тема strategic alliance formation
Тема strategic alliance effectiveness
Название Analysis of co-operative interorganizational relationships, strategic alliance formation, and strategic alliance effectiveness
Тип research-article
DOI 10.1080/09652549300000005
Electronic ISSN 1466-4488
Print ISSN 0965-254X
Журнал Journal of Strategic Marketing
Том 1
Первая страница 55
Последняя страница 70
Аффилиация Cravens <sup>*</sup> , David W.; Texas Christian University
Аффилиация Shipp, Shannon H.; Texas Christian University
Аффилиация Cravens, Karen S.; University of Tulsa
Выпуск 1
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