| Автор | Davis, Peter S. |
| Автор | Schul, Patrick L. |
| Автор | Babakus, Emin |
| Автор | Pedrick, Dennis |
| Дата выпуска | 1993 |
| dc.description | The authors propose and test a theoretical model addressing direct and indirect (through market share) linkages between Porter's generic business strategies of low cost and differentiation, and profitability (Competitive Strategy, New York: Free Press 1980). Results of a structural equation analysis provide support for a direct, positive relationship between low cost strategies and profitability. The results reveal a primary indirect effect of image differentiation strategies on profitability through market share. Insights are provided regarding the relevance of the market share goal under alternate strategic orientations. |
| Формат | application.pdf |
| Издатель | Chapman & Hall |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | market share |
| Тема | strategy-performance |
| Название | An examination of the role of market share position in the strategy-performance equation |
| Тип | research-article |
| DOI | 10.1080/09652549300000010 |
| Electronic ISSN | 1466-4488 |
| Print ISSN | 0965-254X |
| Журнал | Journal of Strategic Marketing |
| Том | 1 |
| Первая страница | 153 |
| Последняя страница | 169 |
| Аффилиация | Davis, Peter S.; Fogelman College of Business and Economics, Memphis State University |
| Аффилиация | Schul, Patrick L.; Fogelman College of Business and Economics, Memphis State University |
| Аффилиация | Babakus, Emin; Fogelman College of Business and Economics, Memphis State University |
| Аффилиация | Pedrick, Dennis; Fogelman College of Business and Economics, Memphis State University |
| Выпуск | 3 |
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