| Автор | O'Connor, Gina Colarelli |
| Дата выпуска | 1994 |
| dc.description | This study explores differences in marketing strategies and operational tactics that characterize surviving and failing organizations. We examine firms that have existed for at least ten years, so that start-up issues are not confounding the results. A sample of 221 matched pairs of firms are observed over a 10 year period. A number of factors are examined to determine how surviving and failing firms differ, including (i) the firm's ability to adapt to the environment; (ii) the manner in which strategic choices are implemented; and (iii) the firm's operational effectiveness. Differences in strategy are noted even 10 years prior to an organization's demise. Firms that survived diversified into related product-markets, and commanded a higher market presence in their chosen industries than did failing firms. Failing firms likewise diversified, even though market penetration in each of their chosen industries was significantly lower than their surviving counterparts’. Their costs of operation were much higher, and their reinvestment in fixed asset bases was considerably lower than their surviving counterparts. Also of note are behaviours that are expected to differ in surviving and failing firms, yet do not. |
| Формат | application.pdf |
| Издатель | Chapman & Hall |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | organizational failure |
| Тема | marketing strategy |
| Тема | product-market choices |
| Название | Differences in marketing strategies and operating efficiencies in surviving and failed organizations |
| Тип | research-article |
| DOI | 10.1080/09652549400000001 |
| Electronic ISSN | 1466-4488 |
| Print ISSN | 0965-254X |
| Журнал | Journal of Strategic Marketing |
| Том | 2 |
| Первая страница | 1 |
| Последняя страница | 28 |
| Аффилиация | O'Connor, Gina Colarelli; Assistant Professor of Marketing, Rensselaer Polytechnic Institute |
| Выпуск | 1 |
| Библиографическая ссылка | Aaker, D. A. 1984. Strategic Market Management, New York: John Wiley and Sons. |
| Библиографическая ссылка | Aaker, D. A. and Day, G. S. 1986. The perils of high-growth markets. Strategic Management Journal, 7: 409–421. |
| Библиографическая ссылка | Abell, D. F. 1978. Strategic Windows. Journal of Marketing, 42: 21–26. |
| Библиографическая ссылка | Altman, E. A. 1968. Financial ratios, discriminant analysis and the prediction of corporate bankruptcy. Journal of Finance XXIII, : 589–609. |
| Библиографическая ссылка | Altman, E. A. 1973. Predicting railroad bankruptcies in America. The Bell Journal of Economics and Management Science, 4 |
| Библиографическая ссылка | Altman, E. A., Haldeman, R. G. and Narayanan, P. 1977. Zeta analysis. Journal of Banking and Finance, 1: 29–54. |
| Библиографическая ссылка | Amit, R. and Livnat, J. 1988. Diversification and the risk-return trade-off. Academy of Management Journal, 31: 154–166. |
| Библиографическая ссылка | Argenti, J. 1976. Corporate Collapse: The Causes and Symptoms, New York: John Wiley and Sons, Inc. |
| Библиографическая ссылка | Barton, S. L. and Gordon, P. J. 1988. Corporate strategy and capital structure. Strategic Management Journal, 9: 623–632. |
| Библиографическая ссылка | Bettis, R. A. 1981. Performance differences in related and unrelated diversified firms. Strategic Management Journal, 2: 379–393. |
| Библиографическая ссылка | Biggadike, E. R. 1979. The risky business of diversification. Harvard Business Review, May-June: 103–111. |
| Библиографическая ссылка | Biggadike, E. R. 1981. The contributions of marketing to strategic management. Academy of Management Review, 6: 621–632. |
| Библиографическая ссылка | The Business Failure Record. 1991. “The Dun & Bradstreet Corporation”. New York, NY |
| Библиографическая ссылка | Carroll, G. R. 1983. A stochastic model of organizational mortality: review and reanalysis. Social Science Research, 12: 303–329. |
| Библиографическая ссылка | Chakravarthy, B. S. 1986. Measuring Strategic Performance. Strategic Management Journal, 7: 437–458. |
| Библиографическая ссылка | Chandler, A. N. Jr. 1990. The enduring logic of industrial success. Harvard Business Review, 68 March-April: 130–140. |
| Библиографическая ссылка | Chang, Y. and Thomas, H. 1989. The impact of diversification strategy on risk-return performance. Strategic Management Journal, 10: 271–284. |
| Библиографическая ссылка | Chatterjee, S. and Blocher, J. D. 1992. Measurement of firm diversification: is it robust. Academy of Management Journal, 35: 874–888. |
| Библиографическая ссылка | Child, J. 1972. Organizational structure, environment and performance: the role of strategic choice. Sociology, 6: 1–22. |
| Библиографическая ссылка | Churchill, B. C. 1955. Age and life expectancy of business firms. Survey of Current Business, 35: 15–19. |
| Библиографическая ссылка | Crum, W. L. 1953. The Age Structure of the Corporate System, Los Angeles: University of California Press. |
| Библиографическая ссылка | Day, G. S. 1984. Strategic Market Planning: The Pursuit of Competitive Advantage, St Paul, MN: West Publishing Co. |
| Библиографическая ссылка | Day, G. S. and Wensley, R. 1983. Marketing theory with a strategic orientation. Journal of Marketing, 47: 79–89. |
| Библиографическая ссылка | Deakin, E. B. 1972. A discriminant analysis of predictors of business failure. Journal of Accounting Research, 10: 167–179. |
| Библиографическая ссылка | Dill, W. R. 1965. “Business Organizations”. In Handbook of Organizations, Edited by: March, J. G. Chicago: Rand-McNally and Co. |
| Библиографическая ссылка | Donaldson, G. and Lorsch, J. W. 1983. Decision Making at the Top: the Shaping of Strategic Direction, New York: Basic Books, Inc. |
| Библиографическая ссылка | Freeman, J. 1982. “Organizational Life Cycles and Natural Selection Processes”. In Research in Organizational Behavior, Edited by: Cummings, L. L. Vol. 4, Greenwich: Conn.: JAI Press, Inc. |
| Библиографическая ссылка | Freeman, J., Carroll, G. R. and Hannan, M. T. 1983. The liability of newness: age dependence in organizational death rates. American Sociological Review, 48: 692–710. |
| Библиографическая ссылка | Galbraith, C., Samuelson, B., Stiles, C. and Merrill, G. Diversification, industry research and development, and market performance. Academy of Management Proceedings. pp.17–20. |
| Библиографическая ссылка | Gort, M. 1962. Diversification and Integration in American Industry, Princeton, NJ: Princeton University Press. |
| Библиографическая ссылка | Hambrick, D. C. and D'Aveni, R. A. 1988. Large corporate failures are downward spirals. Administrative Science Quarterly, 33: 1–23. |
| Библиографическая ссылка | Hannan, M. T. and Freeman, J. 1977a. “Obstacles to Comparative Studies”. In New Perspectives on Organizational Effectiveness, Edited by: Goodman, P. S. and Pennings, J. M. San Francisco: Jossey-Bass. |
| Библиографическая ссылка | Hannan, M. T. and Freeman, J. 1977b. The population ecology of organizations. American Journal of Sociology, 82: 929–964. |
| Библиографическая ссылка | Hannan, M. T. and Freeman, J. 1984. Structural inertia and organizational change. American Sociological Review, 49: 149–164. |
| Библиографическая ссылка | Hitt, M. A., Hoskisson, R. E. and Ireland, R. D. 1990. Mergers and acquisitions and managerial commitment to innovation in M-form firms. Strategic Management Journal, 11: 29–47. |
| Библиографическая ссылка | Hoskisson, R. E. and Hitt, M. A. 1990. Antecedents and performance outcomes of diversification: a review and critique of theoretical perspectives. Journal of Management, 16: 461–509. |
| Библиографическая ссылка | Hoskisson, R. E., Hitt, M. A., Johnson, R. A. and Moesel, D. D. 1993. Construct validity of an objective (entropy) categorical measure of diversification strategy. Strategic Management Journal, 14: 215–235. |
| Библиографическая ссылка | Hulbert, J. M. 1985. Marketing: a Strategic Perspective, Katonah, NY: Impact Publishing Co. |
| Библиографическая ссылка | Katz, D. and Kahn, R. L. 1966. The Social Psychology of Organizations, New York: John Wiley and Sons, Inc. |
| Библиографическая ссылка | Kaufman, H. 1985. Time, Chance and Organizations: Natural Selection in a Perilous Environment, New Jersey: Chatham House Publishers, Inc. |
| Библиографическая ссылка | Keats, B. W. 1990. Diversification and business economic performance revisited: issues of measurement and causality. Journal of Management, 16: 61–72. |
| Библиографическая ссылка | Kohli, A. K. and Jaworski, B. J. 1990. Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, 54: 1–18. |
| Библиографическая ссылка | Kusewitt, J. Jr. 1985. An exploratory study of strategic acquisition factors relating to performance. Strategic Management Journal, 6: 151–169. |
| Библиографическая ссылка | Lau, A. H.-L. 1987. A five-state financial distress prediction model. Journal of Accounting Research, 25: 127–138. |
| Библиографическая ссылка | Lawrence, P. R. and Lorsch, J. W. 1967. Organization and Environment: Managing Differentiation and Integration, Boston, MA: Harvard Business School Press. |
| Библиографическая ссылка | Levy, H. and Sarnat, M. 1970. Diversification, portfolio analysis and the uneasy case for conglomerate mergers. Journal of Finance, 25: 795–802. |
| Библиографическая ссылка | McDaniel, S. W. and Kolari, J. W. 1987. Marketing strategy implications of the Miles and Snow strategic typology. Journal of Marketing, 51: 19–30. |
| Библиографическая ссылка | McKee, D. O., Varadarajan, P. R. and Pride, W. M. 1989. Strategic adaptability and firm performance: a market-contingent perspective. Journal of Marketing, 53: 21–35. |
| Библиографическая ссылка | Miles, R. H. 1980. Marco Organizational Behavior, Santa Monica, CA: Goodyear Publishing Co., Inc. |
| Библиографическая ссылка | Miller, D. 1977. Common syndromes of business failure. Business Horizons, 20: 43–53. |
| Библиографическая ссылка | Mitroff, I. 1987. Business not as Usual, San Francisco: Jossey-Bass. |
| Библиографическая ссылка | Modigliani, F. and Miller, M. 1958. The cost of capital, corporation finance and theory of investment. American Economic Review, 53: 261–297. |
| Библиографическая ссылка | Montgomery, C. 1985. Product-market diversification and market power. Academy of Management Journal, 28: 789–798. |
| Библиографическая ссылка | Montgomery, C., Thomas, A. R. and Kamath, R. 1984. Divestiture, market valuation and strategy. Academy of Management Journal, : 830–841. |
| Библиографическая ссылка | Moody's Industrial Manual. 1961–1981. Moody's Investor Service, Inc., Dun and Bradstreet Corp New York |
| Библиографическая ссылка | Moody's Over the Counter Manual. 1961–1981. Investor's Service, Inc., Dun and Bradstreet Corp New York |
| Библиографическая ссылка | Myers, S. C. 1984. The capital structure puzzle. The Journal of Finance, 39: 575–591. |
| Библиографическая ссылка | Narver, J. C. and Slater, S. F. 1990. The effect of a market orientation on business profitability. Journal of Marketing, 54: 20–35. |
| Библиографическая ссылка | O'Connor, G. C. Propensity to Survive. The Effects of Organizations’ Marketing Strategies and Efficiency Mechanisms on their Chances of Survival over the Long Term, PhD Dissertation, New York University. |
| Библиографическая ссылка | Ohlson, J. A. 1980. Financial ratios and the probabilistic prediction of bankruptcy. Journal of Accounting Research, 18: 109–131. |
| Библиографическая ссылка | Palepu, K. 1985. Diversification strategy, profit performance and the entropy measure. Strategic Management Journal, 6: 239–255. |
| Библиографическая ссылка | Pfeffer, J. and Salancik, G. R. 1978. The External Control of Organizations, A Resource Dependence Perspective, New York: Harper and Row. |
| Библиографическая ссылка | Pitts, R. A. and Hopkins, H. D. 1982. Firm diversity: conceptualization and measurement. Academy of Management Review, 7: 620–629. |
| Библиографическая ссылка | Porter, M. E. 1980. Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press. |
| Библиографическая ссылка | Reimann, B. C. 1982. Organizational competence as a predictor of long-run survival and growth. Academy of Management Journal, 25: 323–334. |
| Библиографическая ссылка | Rumelt, R. 1982. Diversification strategy and profitability. Strategic Management Journal, 3: 359–369. |
| Библиографическая ссылка | Schwartz, K. B. 1982. Accounting changes by corporations facing possible insolvency. Journal of Auditing and Finance, 6: 32–43. |
| Библиографическая ссылка | Sharma, S. and Mahajan, V. 1980. Early warning indicators of business failure. Journal of Marketing, 44: 80–89. |
| Библиографическая ссылка | Shelton, L. M. 1988. Strategic business fits and corporate acquisition: empirical evidence. Strategic Management Journal, 9: 279–287. |
| Библиографическая ссылка | Singh, H. and Montgomery, C. 1987. Corporate acquisition strategies and economic performance. Strategic Management Journal, 8: 377–386. |
| Библиографическая ссылка | Standard and Poor's Register of Corporations. 1961–1981. Directors and Executives, New York: McGraw Hill, Inc. |
| Библиографическая ссылка | Stiglitz, J. E. 1972. Some aspects of the pure theory of corporate finance: bankruptcies and take-overs. The Bell Journal of Economics and Management Science, 3: 458–482. |
| Библиографическая ссылка | Stinchcombe, A. L. 1965. “Social Structure and Organizations”. In Handbook of Organizations, Edited by: March, James G. Chicago: Rand-McNally and Co. |
| Библиографическая ссылка | Stine, G. H. 1986. The Corporate Survivors, New York: AMACOM. |
| Библиографическая ссылка | Varadarajan, P. 1986. Product diversity and firm performance: an empirical investigation. Journal of Marketing, 50: 43–57. |
| Библиографическая ссылка | Varadarajan, P. and Ramanujam, V. 1987. Diversification and performance: a reexamination using a new two-dimensional conceptualization of diversity in firms. Academy of Management Journal, 30: 380–393. |
| Библиографическая ссылка | Wholey, D. R. and Brittain, J. W. 1986. Organizational ecology: findings and implications. Academy of Management Review, 11: 513–533. |
| Библиографическая ссылка | Wind, Y. and Robertson, T. S. 1983. Marketing strategy: new directions for theory and research. Journal of Marketing, 47: 12–25. |
| Библиографическая ссылка | Yip, G. S. 1982. Diversification entry: internal development versus acquisition. Strategic Management Journal, 3: 331–345. |
| Библиографическая ссылка | Zavgren, C. V. 1985. Assessing the vulnerability to failure of American industrial firms: a logistic analysis. Journal of Business Finance and Accounting, 12: 19–45. |
| Библиографическая ссылка | Zavgren, C. V. and Friedman, G. E. 1988. Are bankruptcy prediction models worthwhile? an application in securities analysis. Management International Review, 28: 34–44. |
| Библиографическая ссылка | Zeithaml, C. P. and Zeithaml, V. A. 1984. Environmental management: revising the marketing perspective. Journal of Marketing, 48: 46–53. |
