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Автор Wee, Chow Hou
Автор Leow, Mei Leng
Дата выпуска 1994
dc.description This paper is a study of competitive business intelligence activities based on a survey of 97 companies in Singapore. In particular, it focused on three areas: perceptions of competitive intelligence, competitive intelligence practices, and competitive intelligence and company performance. The results showed that there were not many differences among companies in the practice of corporate intelligence when compared along various criteria used. However, competitive intelligence was found to have an impact on corporate performance.
Формат application.pdf
Издатель Chapman & Hall
Копирайт Copyright Taylor and Francis Group, LLC
Тема competitive intelligence
Тема corporate performance
Название Competitive business intelligence in Singapore
Тип research-article
DOI 10.1080/09652549400000006
Electronic ISSN 1466-4488
Print ISSN 0965-254X
Журнал Journal of Strategic Marketing
Том 2
Первая страница 112
Последняя страница 139
Аффилиация Wee, Chow Hou; National University of Singapore
Аффилиация Leow, Mei Leng; National University of Singapore
Выпуск 2
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