| Автор | Moutinho, Luiz |
| Автор | Curry, Bruce |
| Автор | Davies, Fiona |
| Дата выпуска | 1995 |
| dc.description | This paper describes an expert system (ES) model which can be used to support strategic decision making, with specific reference to banking and financial services. It begins with a review o f trends in the banking sector and a further review of previous ES applications in marketing. The practical operation of the model and its internal logic are described. The paper concludes with general remarks on the scope for applying ES methods in this domain. |
| Формат | application.pdf |
| Издатель | Chapman & Hall |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Bankstrat |
| Тема | expert system |
| Тема | banking and financial services |
| Название | Bankstrat: a strategic marketing expert system for retail banking |
| Тип | research-article |
| DOI | 10.1080/09652549500000004 |
| Electronic ISSN | 1466-4488 |
| Print ISSN | 0965-254X |
| Журнал | Journal of Strategic Marketing |
| Том | 3 |
| Первая страница | 61 |
| Последняя страница | 75 |
| Аффилиация | Moutinho, Luiz; Cardiff Business School, University of Wales, College of Cardiff |
| Аффилиация | Curry, Bruce; Cardiff Business School, University of Wales, College of Cardiff |
| Аффилиация | Davies, Fiona; Cardiff Business School, University of Wales, College of Cardiff |
| Выпуск | 1 |
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