| Автор | Norburn, David |
| Автор | Dunn, Mark G. |
| Автор | Birley, Sue |
| Автор | Boxx, W. Randy |
| Дата выпуска | 1995 |
| dc.description | This study examined the quality of the inter-functional relationships between the marketing and production functions from the perspective of the marketing in three contexts — inter-functional exchange relationships, perceived effectiveness of the relationship between marketing and production and inter-functional conflict. Two potential correlates of these constructs were evaluated — the adoption of the marketing concept and corporate values. The data were clustered on the scale measuring adoption of the marketing concept. Three clusters emerged and were labelled the ‘marketing effective’, the ‘inexperienced marketers’ and the ‘marketing ineffective’. The results show that those with a clear marketing focus and a clear set of customer oriented goals were also those which demonstrated low levels of conflict and high levels of cooperation between marketing and production, a result which is independent of size. |
| Формат | application.pdf |
| Издатель | Chapman & Hall |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Тема | Corporate values |
| Тема | marketing effectiveness |
| Тема | inter-functional |
| Тема | relationships |
| Название | Corporate values and the marketing concept: examining interfunctional relationships |
| Тип | research-article |
| DOI | 10.1080/09652549500000013 |
| Electronic ISSN | 1466-4488 |
| Print ISSN | 0965-254X |
| Журнал | Journal of Strategic Marketing |
| Том | 3 |
| Первая страница | 215 |
| Последняя страница | 232 |
| Аффилиация | Norburn, David; The Management School, Imperial College of Science, Technology & Medicine |
| Аффилиация | Dunn, Mark G.; Hankamer School of Business, Baylor University |
| Аффилиация | Birley, Sue; The Management School, Imperial College of Science, Technology & Medicine |
| Аффилиация | Boxx, W. Randy; School of Business Administration, University of Mississippi |
| Выпуск | 4 |
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