| Автор | Festervand, Troy A. |
| Автор | Henthorne, Tony L |
| Дата выпуска | 1986 |
| dc.description | No abstract available for this article. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Health Care Advertising Directed Toward the Family Decision Making Unit |
| Тип | research-article |
| DOI | 10.1300/J090v02n01_13 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 2 |
| Первая страница | 123 |
| Последняя страница | 130 |
| Аффилиация | Festervand, Troy A.; Associate Professor of Marketing, Department of Management and Marketing, School of Business Administration, University of Mississippi University, Mississippi, 38677 |
| Аффилиация | Henthorne, Tony L; doctoral candidate, University of Mississippi and Assistant Professor,, Marketing, University of Southern Mississippi |
| Выпуск | 1-2 |
