McDaniel, Stephen W.; Smith, L. Murphy; Smith, Katherine T; McDaniel, Stephen W.; Assistant Professor of Marketing, Texas A&M University, College Station, TX, 77843; Smith, L. Murphy; Assistant Professor of Accounting, College of Business Administration, Texas A & M University, College Station , TX, 77843; Smith, Katherine T; Department of Marketing, Louisiana Tech University, Ruston, LA, 71272