| Автор | Gould, Stephen J. |
| Дата выпуска | 1987 |
| dc.description | The determinants of the utilization of professional services has been widely studied in the case of the Andersen-Newman (1973) framework. It seems likely that this framework which includes predisposing, enabling and illness level factors as leading to health services utilization might be usefully extended to the analysis of all professional service usage will illness level changing to professional service need level. This paper adapts the P Andersen-Newman framework to all professiona services by reformulating the framework and adds a strategic marketing approach in discussing its application. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Generalized Model of the Utilization of Professional Services |
| Тип | research-article |
| DOI | 10.1300/J090v02n04_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 2 |
| Первая страница | 29 |
| Последняя страница | 41 |
| Аффилиация | Gould, Stephen J.; Assistant Professor of Marketing, Rutgers University, State University of New Jersey, New Brunswick, NJ, 08903 |
| Выпуск | 4 |
