| Автор | Hite, Robert E. |
| Автор | Schultz, Norman O. |
| Дата выпуска | 1988 |
| dc.description | No abstract available for this article. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Survey of the Utilization of Advertising by CPA Firms |
| Тип | research-article |
| DOI | 10.1300/J090v03n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 3 |
| Первая страница | 231 |
| Последняя страница | 245 |
| Аффилиация | Hite, Robert E.; Associate Professor, Department of Marketing, Kansas State University, Manhattan, KS, 66506 |
| Аффилиация | Schultz, Norman O.; Associate Professor, Department of Accounting and Taxation, Colorado State Univeristy, Fort Collins, CO, 80523 |
| Выпуск | 1-2 |
