| Автор | Barczyk, Casimir C. |
| Автор | Glisan, George B. |
| Автор | Lesch, William C |
| Дата выпуска | 1989 |
| dc.description | Marketing managers are frequently faced with bud- geting and participation decisions regarding trade shows. This paper proposes and tests a framework for the analysis of organizational motivations for trade show exhibition. The results suggest that per- ceptions of the utility of trade shows differ depending upon one's osition in the organization, and the type of industry to which one belongs. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Trade Show Participation |
| Тип | research-article |
| DOI | 10.1300/J090v04n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 4 |
| Первая страница | 131 |
| Последняя страница | 148 |
| Аффилиация | Lesch, William C; Professor, Dept of Marketing, University of North Dakota, Grand Forks, ND, 58202-8366, William.lesch@mail.business.und.edu |
| Выпуск | 1 |
