| Автор | Wisenblit, Joseph Z. |
| Дата выпуска | 1989 |
| dc.description | This study provides a comprehensive examination of the new "Person Positioning" industry, an outgrowth and natural evolution of the product positioning process. Survey results reveal a growing, turbulent indust in need of consistency, system, and control. A comparative analysis suggests stronger links to traditional positioning strategy and provides the foundation for a proposed paradigm of the Person Posttioning Process. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Person Positioning |
| Тип | research-article |
| DOI | 10.1300/J090v04n02_06 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 4 |
| Первая страница | 51 |
| Последняя страница | 82 |
| Выпуск | 2 |
