| Автор | Warren, William E. |
| Автор | Loudon, David L. |
| Автор | Stevens, Robert E. |
| Дата выпуска | 1989 |
| dc.description | A specific system for classifying services is applied to legal services in an attempt to better understand those services; Other services or~anizations are identified that are similar to these services alon ea& of the dimensions suggested by the classification system. In addition, marketing insights and implications are offered by marketing legal services. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Understanding the Nature of the Legal Services Act |
| Тип | research-article |
| DOI | 10.1300/J090v05n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 5 |
| Первая страница | 123 |
| Последняя страница | 136 |
| Аффилиация | Warren, William E.; Professors of Marketing, Jennings A. Jones College of Business, Murfreesboro, TN, 37132 |
| Аффилиация | Loudon, David L.; Professor of Marketing, Samford University, Birmingham, LA, 35229, dlloudon@samford.edu |
| Аффилиация | Stevens, Robert E.; Professor of Marketing, Dept of Management and Marketing, University of Louisiana at Monroe, Monroe, LA, 71201, bstevens@ulm.edu |
| Выпуск | 1 |
