| Автор | Harvey, James W. |
| Дата выпуска | 1990 |
| dc.description | A challenge to fund raisers is understanding the im- plied product that is the basis of exchange between them and their constituents. Analysis of the beliefs of a nationwide sample of sup- porters of philanthropy revealed that the product is based on three overall dimensions: management of the organizafion, the services supported, and fundraising activities. The structure underlying thcse three dimensions and implications for market positioning are dis- cussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | The Fundraising Product |
| Тип | research-article |
| DOI | 10.1300/J090v05n02_03 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 5 |
| Первая страница | 19 |
| Последняя страница | 32 |
| Аффилиация | Harvey, James W.; Assistant Professor, Marketing, George Mason University, Fairfax, VA |
| Выпуск | 2 |
