| Автор | Belonax, Joseph J. |
| Автор | Aaby, Nils Erik |
| Дата выпуска | 1990 |
| dc.description | Deregulation has created a very competitive financial services industry. Of particular concern to the dominant banking sector has been the growth in the quantity and quality of credit union members. In an effort to understand thrs trend, this paper seeks to identify which determinant attributes in the financial institutional ,choice process significantly discriminates bank patrons from credit union members. Factor scores generated by a Principal-axis factor analysis of eighteen determinant attributes are used as input into a Multiple Discriminant Analysis. Results indicate that three factors significantly discriminate bank patrons from credit union members. Implications for credit union marketing managers is discussed. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Credit Union Determinant Attributes as Discriminating Factors in the Consumer's Financial Institution Choice Process |
| Тип | research-article |
| DOI | 10.1300/J090v05n02_07 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 5 |
| Первая страница | 77 |
| Последняя страница | 90 |
| Аффилиация | Belonax, Joseph J.; Professor of Marketing, Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, MI, 49008-3812 |
| Выпуск | 2 |
