When Offering the Three R's Is Not Enough

Private schools have experienced unprecedented growth during the 1980's particularly in the lower grades, coinciding with the increase in the number of working mothers. Growth is expected to continue into the 1990's. The study reveals that few private schools have a promotional plan or even a systematic recruiting effort. In order to flourish, private schools will need to begin marketing themselves. Some have already begun-for the rest the time has come.