| Автор | Johnson, Brett C. |
| Автор | Wright, Thomas |
| Дата выпуска | 1991 |
| dc.description | An ever-changing consumer and the evolving role of service have contributed to the increasing difficulty faced by mar- keters to create a perfect match between products and consumers. The outcome has been an increase in mismatches or flaws. This paper considers the consumer and the product from a critical view- point, emphasizing the concept of flaws as a basis from which to apply service strategies. A new dynamic model is presented which suggests a definition for product and consumer flaws in several con- texts. Moreover, service strategies for responding to product and consumer flaws are presented. Finally, the future of service as a long-term marketing strategy is discussed and its impact on business is examined. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | A Commentary on the Strategic Application of Service to Product and Consumer Flaws |
| Тип | research-article |
| DOI | 10.1300/J090v06n02_04 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 6 |
| Первая страница | 45 |
| Последняя страница | 58 |
| Аффилиация | Johnson, Brett C.; National Medical Enterprises, Santa Monica, CA, 90411-4070 |
| Выпуск | 2 |
