| Автор | Reidenbach, Eric R. |
| Автор | Minton, Ann P. |
| Дата выпуска | 1991 |
| dc.description | This research shows that perceptions of bank service quality are segment specific. Different segments use different ser- vice determinants in evaluating their overall perceptions of bank ser- vice quality and the satisfaction of their banking relationship. In addition, different determinants affect their willingness to recom- mend the bank to a friend. Understanding these differences can make the bank more effective in delivering a high level of service. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Customer Service Segments |
| Тип | research-article |
| DOI | 10.1300/J090v06n02_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 6 |
| Первая страница | 129 |
| Последняя страница | 142 |
| Выпуск | 2 |
