| Автор | Gensch, Dennis H. |
| Автор | Javalgi, Rajshekhar G |
| Дата выпуска | 1991 |
| dc.description | The affluent market is attractive to banks because it is profitable and rapidlv growing. The realization that the affluent mar- ket can no long; bii5ored has given rise to new opportunities and marketing challenges for bank marketers. The affluent s e p e n t indi- cates that they have very strong needs for sophisticated financial information and advice. The real challenge for bank marketers a oears to be how to meet the wide ranee of information needs o f t r e iffluent. This article suggests strateg& for how banks can be inno- vative in providing financial informalion in a cost efficient manncr. This study also f&uses on some practical steps to impkment these strategies. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Strategies for Providing Financial Information for the Affluent Market in the Retail Banking Industry |
| Тип | research-article |
| DOI | 10.1300/J090v06n02_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 6 |
| Первая страница | 143 |
| Последняя страница | 156 |
| Аффилиация | Javalgi, Rajshekhar G; Professor of Marketing and International Business, Dept of Marketing, Cleveland State University, Cleveland, OH, 44115-2214, r.javalgi@csuohio.edu |
| Выпуск | 2 |
