| Автор | Tansuhaj, Patriya |
| Автор | Randall, Donna |
| Автор | McCullough, Jim |
| Дата выпуска | 1991 |
| dc.description | Internal marketing programs appear to be prohibi- tively expensive and inappropriate for the needs of branches of larger organizations. This study illustrates how individual branch managers of a large credit union applied the internal marketing con- cept to achieve strikingly effective results in the marketplace using limited resources. The case study lcads to important managerial im- plications for the implementation of the internal marketing concept in branches of large service organizations. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Applying the Internal Marketing Concept Within Large Organizations |
| Тип | research-article |
| DOI | 10.1300/J090v06n02_14 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 6 |
| Первая страница | 193 |
| Последняя страница | 202 |
| Аффилиация | McCullough, Jim; Professor of Marketing, Washington State University, Pullman, WA, 99164-4725 |
| Выпуск | 2 |
