| Автор | Belonax, Joseph J. |
| Автор | Aaby, Nils Erik |
| Дата выпуска | 1991 |
| dc.description | Deregulation has created a very competitive financial services industry. Of particular concern to the dominant banking sector has been the growth in the number of credit union members and their economic potential. In an effort to understand this trend, this paper seeks to ~dentify which image factors significantly dis- criminate bank patrons from credit union members. Factor scores generated by a Principal-axis factor analysis of twenty image vari- ables are used as input into a Multiple Discrirninafit Analysis. Results indicate that three factors significantly discriminate bank pa- trons from credit union members. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Credit Union Image Variables |
| Тип | research-article |
| DOI | 10.1300/J090v06n02_15 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 6 |
| Первая страница | 203 |
| Последняя страница | 212 |
| Аффилиация | Belonax, Joseph J.; Professor of Marketing, Department of Marketing, Haworth College of Business, Western Michigan University, Kalamazoo, MI, 49008-3812 |
| Выпуск | 2 |
