| Автор | Higgins, Lexis F. |
| Автор | Ferguson, Jeffery M. |
| Дата выпуска | 1991 |
| dc.description | The environment of the 1990's will require more attention to the effective delivery of quality services to clients. Providers of professional accounting services must work toward establishing a strong competitive position in the marketplace and this means that they will have to understand how their customers perceive value in the services rendered. The authors offer an analysis of the underlying dimensions of service quality as these dimensions apply lo accounting services and suggest practical methods that accounting firms can use to enhance the quality of the services they provide from the customers' perspective. The marketing audit for accounting services is described and the relationship between the evaluation of service quality and the marketing audit is explained. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Practical Approaches for Evaluating the Quality Dimensions of Professional Accounting Services |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_02 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 3 |
| Последняя страница | 17 |
| Аффилиация | Higgins, Lexis F.; College of Business and Administration, University of Colorado, Colorado Springs, CO |
| Аффилиация | Ferguson, Jeffery M.; College of Business and Administration, University of Colorado , Colorado Springs, CO |
| Выпуск | 1 |
