| Автор | Brown, Joseph D. |
| Дата выпуска | 1991 |
| dc.description | This article tests and rejects the widely accepted belief that a university's successful athletic performance and financial donations are closely related. It concludes the "Classroomers" image segment should be universities' prime financial support base. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Targeting University Alumni Segments That Donate for Non-Athletic Reasons |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_08 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 89 |
| Последняя страница | 98 |
| Аффилиация | Brown, Joseph D.; Professor of Marketing, Department of Marketing, Ball State University, Muncie, IN, 47306 |
| Выпуск | 1 |
