| Автор | Huneycutt, Archer W. |
| Автор | Wibker, Elizabeth A. |
| Дата выпуска | 1991 |
| dc.description | Selected issues relative to advertising by lawyers from the perspective of consumers were examined in this study. Generally, consumers have unfavorable perceptions of advertisements by lawyers. However, the consumers with an educational level of 12 years or less have a better opinion of both the advertisements and the lawyers who do the advertising than consumers with more than 12 years of education. Some implications for the legal establishment are suggested. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Consumers' Perceptions of Selected Issues Relating to Advertising by Lawyers |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_10 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 119 |
| Последняя страница | 132 |
| Аффилиация | Huneycutt, Archer W.; Professor of Marketing, College of Administration and Bussiness, Louisiana Tech University, Ruston, LA, 71272 |
| Аффилиация | Wibker, Elizabeth A.; Associate of Quantitative Analysis, College of Administration and Business, Louisiana Tech University, Ruston, LA, 71272 |
| Выпуск | 1 |
