| Автор | Schmidt, Sandra L. |
| Автор | Debevec, Kathleen |
| Дата выпуска | 1991 |
| dc.description | The purpose of this paper is to examine the environment in which credit unions function and how they may position themselves in the tumultuous financial world of the 1990s. Credit unions should not try to be faithful to the old "full service" theme. Instead, they should offer specialized services to a narrow market. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Positioning Strategy for Credit Unions |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_11 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 133 |
| Последняя страница | 145 |
| Аффилиация | Schmidt, Sandra L.; Associate Professor, McIntire School of Commerce, University of Virginia, Charlottesville, VA, 22903 |
| Аффилиация | Debevec, Kathleen; Associate Professor, School of Managment, University of Massachusetts, Amherst, MA, 01003 |
| Выпуск | 1 |
