| Автор | Teas, R. Kenneth |
| Автор | Wong, John |
| Дата выпуска | 1991 |
| dc.description | The purpose of this research was to develop measures of concepts related to retail bank customers' perceptions of retail bank services delivery systems. The results of the research indicate four potentially important aspects of the retail bank services delivery system are (1) general bank personal service, (2) teller personal service, (3) reactton capacity , and (4) location convenience. The research results support the hypotheses that retail bank customers' perceptions of these issues may be related to customer satisfaction and intentions to do business with the bank in the future, intentions to purchase additional products and services, and intentions to give the bank a larger percentage of the customer's business. |
| Формат | application.pdf |
| Издатель | Taylor & Francis Group |
| Копирайт | Copyright Taylor and Francis Group, LLC |
| Название | Measurement of Customer Perceptions of the Retail Bank Service Delivery System |
| Тип | research-article |
| DOI | 10.1300/J090v07n01_12 |
| Print ISSN | 0748-4623 |
| Журнал | Journal of Professional Services Marketing |
| Том | 7 |
| Первая страница | 147 |
| Последняя страница | 167 |
| Аффилиация | Teas, R. Kenneth; Professor of Marketing, Iowa State University, Ames, IA, 50011 |
| Аффилиация | Wong, John; Associate Professor of Marketing and Marketing Department Chairman, Iowa State University , Ames, IA, 50011 |
| Выпуск | 1 |
